Stock Quote
Recent Posts
YHOO+MSFT sitting in a tree
August 7, 2008 01:58 PM
AIG: Another Example Why Anything Related To Financials Must Be Sold
August 7, 2008 01:18 PM
The Tyrannical Rule of King Market
August 7, 2008 06:45 AM
Bear Market Trading Rules
August 6, 2008 11:27 PM
Heat Seeking Using the Sizzle Index
August 6, 2008 05:08 PM
A Stroll Through the Oil Fields
August 6, 2008 04:20 PM
They Don't Know (What They Don't Know)
August 6, 2008 11:27 AM
To add an specific blogger's feed, simply go to their blog and click on their individual RSS link.
Google DoubleClick Merger Still Causing Privacy Concerns
When ads for toothpaste started to appear alongside an email about a gmail users trip to the dentist, alarms started going off about how far Google had gone in its online advertising practice. Was targeted advertising crossing the line of privacy... bringing The Matrix a little too close to home? Initial fears were assuaged by the search behemoth's promise that information used to target ads were not stored or used in any sinister way.
Targeted ads were just one of Google's advertising strategies. However, it's bread and butter was "pay per click" ads. The news last yeat that Google planned to take over DoubleClick, the major player in online ad placement, gave many investors pause, as it seemed like anti-trust issues may arise. The algorithm DoubleClick uses to place ads could be used by Google's ad software AdSense to put those ads in Google owned locations more often. As confusing as it is (and it is), the issues seem to be resolved, as the FTC approved the merger in late December. The jury is still out in the EU, with a decision expected by April 2. Time will tell if those concerns were founded or not.
Tags:
Post a comment
