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ULTA -- the "ultimate" recession-proof stock
So, I get this semi-threatening letter from the SLO "powers that be" informing me that I need to blog to participate. Alright, 'ere goes. I'm 22, female, graduated college last May, started my first "Real" job in city planning in October. I am in no way qualified to give financial advice. I base my picks on market news, gut instinct, and observations from my point of view.
I think ULTA is hot. It dropped down to about 12:50 last month, but its back up to $15-ish. I think that ULTA is a good pick for the long haul because their stores have everything a woman could possibly hope for, except tampons. Their products range from drugstore staples like Suave, Revlon, and Covergirl to upscale makeup and perfume products from DKNY, Urban Decay, and Smashbox. I think that they have the diversity and the ability to change inventory to weather what's looking like a long-haul recession.
Read on to learn why ULTA is a good buy right now.
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