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I believe it was Chef Mario Batali of Food Network
Fame that helped popularize that ubiquitous rubber
shoe called Crocs (CROX). Since arriving on the
national stage those colorful shoes have done nothing
but generate huge sales for shareholders. All systems
were go for this rocket ship of a stock. That is until
recently when a few management mistakes combined
with a weakening economy pressured shares lower.
An earnings warning during this most recent quarter
was the final straw for many and opened the door to
massive short selling. After the close on Wednesday
the company released results that were within the
range of reduced guidance. In the world of as long
as the news wasn't horrendous the stock will go up,
CROX went flying in the after hours market. Is this
the bottom for a former high flyer? Can CROX
reignite? I want to know what you think. The news
is very timely so chime in with if you have an opinion.
I will report back with your bull/bear thoughts in
next week's column.
:
Like most stocks this one will rebound but won't go back to over valued prices for a long time.