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love is blind

an odd opinion about apple
inspired by book:KARAOKE CAPITALISM

We have heard already people talking about apple in a language usually reserved for small, fluffy animals and close family members! If you like more soul than life, lick the buttons( Steve Jobs once said: " We made the buttons on the screen look so good you'll want to lick them" ) and wow experience you get all in one apple! If your company has to hire a new CEO, you hire Steve and you'll most likely have a true Chief Emotional Officer also. It seems like that magic apple has a synesthetic content, too..
But AAPL is about first, being fit by creating business models that are well adapted to the new business conditions and second, being sexy by building and creating emotional innovations and moods that attract and addict customers. In my opinion the company has the answers about what does the apple sound, feel, taste or smell like.
I'm not smart enough to predict whether share price will double or triple, but for sure more emotions will be added in any product they deliver so driving the sales.
Who will win, fundamental or emotional analysis?
I believe both, the latter being the likeliest place to imagine its future value.

Would like to listen about apple through your compilation!
Voila!

btw-I bought AAPL for SLO portfolio on very first day of this competition, will hold until end.

Comments: View Comments |  Monday October 8, 2007

Archive Comments (1)

My family is split on Apple products:

My husband has used nothing but Mac laptops for business since 1995, and my mother (89) and her sister both use their iMacs daily. They have and use them because they're easier and much less crash-prone than PCs.

My son, who's starting a graphic design business, uses a high end Mac laptop, he and his girlfriend have iPods, and he'd own an iPhone if he could afford one. Ditto with my niece.

My computer architect daughter used to love Apple products but feels they've cut corners and are producing over-priced shoddy work. You wouldn't want to hear her rant on how they lock up their products unless you too are an open source techy.

I used to use exclusively Macs but switched to a PC laptop when we started our business 12 years ago so we'd have two platforms in case we had customer interface problems. I began to find it too frustrating to switch between the two platforms daily so have been using a PC desktop too for several years.

Personally, I love Apple and look forward to Steve Jobs press conferences. You just never know what's coming next, but you know it will be cool.

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