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You may not have heard of the Borders Group,but I think you may have heard of one of the other retail outlets they operate. BGP operates book,music and movie stores in several different countries. BGP also operate gift shops at airports and outlet malls. The Border Group has a chain of 567 superstores under the Borders name of which 499 are in the U.S. and the rest are in U.K.,Australia,Singapore,Puerto Rico,New Zealand and Ireland. BGP also operates 564 mall-based bookstores mainly under the Waldenbooks name.BGP also owns 99 stationary stores operated under the Paperchase Products name.
BGP recently filed 1st quarter 2008 earnings and they followed the lead of most companies recently.Domestic store sales dropped and international stores paticularly Australia saw modest improvement.Domestic stores had a 4.1% decrease in sales and Walden book stores in Australia actually had an increase of 3.1% increase in same store sales. One very big problem for BGP is their music sales which dropped by a dramatic 25.8%. BGP is phasing out their music sales and opting for other merchandise.As 2008 is going to be a transition year for BGP the reduced debt by $132 million,reduced inventory by $188 million and are planning on reducing business expenses by $120 million in 2008.
The major change for the Border Group in 2008 is the severance from Amazon,their partner for seven years. BGP is heading in a new direction in which they will operate their own ecommerce
site and will open 14 new concept stores. BGP is expecting to break even in 2008 and to be profitable by 2009. By eliminating Amazon and associated costs,$120 million reduction in expenditures and the reduced interest paid on debt,BGP thinks they can turn everything around.
BGP is at least very ambitious. They are dropping their music sales as it wasn't very profitable.
They are opening 14 concept stores which they say have been very well received,but I think offer the same merchandise. They are trying to replace Amazon as the operator of their ecommerce sight,which only time will tell how well they succeed.
In my opinion I don't think Borders Group has made any changes that will have any lasting effect nor do I think they can make the ecommerce sight anymore appealing or anymore profitable. Without a major product change or something to create some excitement,I can't see any reason to own Borders Group.
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